Plan Your Stock With the 2025 Durian Calendar
Typical Windows (Guide)
- Main Season: May–August (strongest supply, broadest cultivar choice)
- Secondary Season: November–January (smaller, variable)
- Shoulder Weeks: Short micro‑flushes possible
Cultivar Cheat Sheet
- MSW: Buttery, bittersweet; premium margins; ideal for tastings & gifting
- D24: Balanced, versatile; great in desserts and mid‑tier retail
- Black Thorn (when available): Complex; limited; event‑worthy
- Tekka / Red Prawn / XO: Add variety for enthusiasts
Price Drivers
Weather patterns, orchard yields, harvest‑to‑market hours, fuel & freight, and cross‑border logistics. Expect premiums at season start/end and for limited cultivars.
Stocking Strategy by Month (High‑Level)
- May–Jun: Ramp up whole fruit; lock in MSW; add D24 for volume
- Jul–Aug: Peak promotions; introduce bundles (MSW + D24 + dessert)
- Sep–Oct: Shift to pulp/puree; run dessert menu features
- Nov–Jan: Curate small‑batch omakase and corporate events
- Feb–Apr: Focus on frozen pulp SKUs & durian desserts
Hedge With Pulp
Use blast‑frozen pulp to stabilise dessert SKUs during off‑peak months. Build a 4–8 week buffer of A/B‑grade puree.
Need a forecast for your outlet? Message us for a customised stocking plan.