Why MSW Dominates
Musang King (MSW) remains the most in-demand cultivar for Singapore buyers thanks to its rich butter-like texture, intense bittersweet profile, and consistent flesh-to-seed ratio. For cafés, bakers, and stall owners, MSW brings predictable sell‑through and premium margins.
Grades & What They Mean
- AAA / Premium Select: Large, symmetrical pods; thick custard; minimal defects. Best for retail whole fruit and premium tastings.
- AA / A: Slightly smaller or with minor cosmetic marks; excellent flesh quality. Ideal for retail + desserts.
- B / Processing Grade: Mixed sizes with more variance; perfect for puree, gelato, tiramisu, and pastries.
Seasonality (Guide)
- Main Flush: May–August (peak supply)
- Secondary Flush: November–January (variable)
- Micro-batches: Off‑peak weeks possible via farm relationships
Tip: Lock in framework contracts before the main flush; negotiate volume bands with quality SLAs.
Pricing Levers
Grade, spike density & shell/seed weight, orchard origin (e.g., Pahang highlands), harvest‑to‑delivery hours, and logistics method (reefer, airfreight, vacuum‑packed pulp).
MOQ & Packaging
- Whole Fruit: Typical MOQs 50–200 pcs per drop
- Pulp/Puree: 5–20 kg per SKU; vacuum‑sealed 500 g / 1 kg packs; blast‑frozen options for stability
Logistics & Cold Chain
- Checkpoints: Orchard pre‑cooling → reefer transport → SG customs → cold room → last‑mile in insulated bins
- Target temps: 2–5°C (pulp); 8–12°C (whole fruit)
- SOP: Temperature data loggers, time‑stamped photos at handover, tamper seals on totes
Quality Assurance (QA) Checklist
Random‑cut tests per lot (≥10% sampling), Brix readings for sweetness, flesh color audit (golden‑yellow uniformity), and a defect codex (wet core, overripe, watery, cracked shell) with refund/replacement terms.
Compliance & Paperwork (Singapore)
Commercial invoice, packing list, phytosanitary certificates (when applicable), food labeling for pulp (origin, weight, packed‑on, storage temp), and Halal status if targeting Muslim consumers.
Who Buys MSW Wholesale
Retail chains, dessert cafés & bakeries, hotels/events (omakase nights, seasonal buffets), and e‑commerce meal kits.
Negotiation Framework
Price bands pegged to grade, fill rate SLA (e.g., 96% by weight per PO), replacement policy (clear, time‑bound), and quarterly price reviews.
Ready to source MSW? WhatsApp us or request a quote.